For further information:

Douglas Willmore
ProDesign USA
(310) 968-3668

Joan Pendleton
Aurora VLSI
(408) 565-9651

ProDesign Partners with Aurora VLSI to Offer a Complete Development Solution for SoC Designs

Combines ProDesign’s CHIPit™ Platforms and Aurora VLSI’s Cores

Wilsonville, Oregon – March 16, 2004ProDesign and Aurora VLSI today announced a partnership to offer a complete development solution for SoC Designs. The partnership combines ProDesign’s high-speed CHIPit™ SoC development and verification platforms and Aurora VLSI’s proven IP cores to deliver an integrated solution that will speed the development of SoC designs, which will ultimately result in rapid product deployment.

The combination of ProDesign’s high-speed CHIPit hardware-assisted platform and Aurora’s processor and peripheral cores, offers SoC developers an integrated subsystem that can interface with their proprietary IP on a variety of bus standards. This allows customers to focus on their core competency and start looking at the performance of their IP as it interacts with other hardware and software. This powerful solution not only speeds the development time, but it provides a demonstration vehicle to measure the progress for each stage of the process.

"A key goal of our partnership is to fulfill the needs of SoC developers who require the integration of their custom proprietary IP with an off the shelf IP to validate the performance of their core technology," said Douglas Willmore, director of sales for ProDesign USA. "As a proven provider of quality IP cores and top-notch consulting services, Aurora VLSI, can quickly integrate an SoC design including 32 bit processor, AHB bus, memory subsystem and peripheral IP using CHIPit. With this unique partnership we can provide substantial time-to-market advantages for customers worldwide."

"The high-performance hardware platform delivered by CHIPit has greatly minimized the usual emulation effort and accelerated the prototyping process, allowing us to concentrate on the overall system, software and integration issues," said Joan Pendleton, CEO and founder of Aurora VLSI. "The team at ProDesign also helped us create a unique SoC debug environment, which will provide a more efficient means to examine the software and firmware on our 32bLOW system. ProDesign’s established accomplishments with CHIPit and their expertise in system development brings a unique capability to this aspect of SoC emulation and prototyping, and assures our customers of a quality solution."

To see a live demonstration of the Aurora 32bLOW processor, AMBAŽ AHB bus system and memory controller subsystem running on a CHIPit verification platform at 50Mhz clock speed, please visit ProDesign at booth #413.

About ProDesign Electronics Corporation

ProDesign is the creator of CHIPit, a hardware/software development platform for the SoC development community. CHIPit provides an integrated set of tools with debug capabilities that provide a dual solution for hardware and software verification and validation. The CHIPit product line has been designed leveraging 22 years of experience in the system solutions business and is recognized for its high speed, reliability, flexibility and expandability. For more information, please visit ProDesign at

About Aurora VLSI

Aurora VLSI, Inc. was founded in 1998 to develop and market consumer networking processors, processor cores, peripherals cores, and SOC subsystem cores. Aurora VLSI provides services to customize, integrate, and assist customers with their ASIC/SOC development. The company is headquartered in Santa Clara, California, and can be contacted at or for further information on the company, please visit


CHIPit is a trademark of ProDesign Electronics Corporation